Writing a blog post can get boring at times. Believe me, I’ve written numerous posts so that I can attest to that!! But your blog posts should never be boring. When your reader comes to your site, it doesn’t matter if it’s their first time, tenth time, or one-hundredth time. Each post should be of the maximum quality. Each post you write should show your reader that you are a pro.
Here are five tips to help you show your reader that you are a professional and that they are not wasting their time by reading your post.
Your Blog Post Fills a Need
Your post should answer a question that your reader has about your subject or niche. Sit down and ask yourself, “What are 25 problems that my readers are having in _(your niche) ?”
Then write a blog post that answers one of those 25 problems. Your reader will appreciate a post that helps them answer a question, and it will start to elevate you as an authority in your niche.
You are Consistent in Posting
Stay consistent in your topic. Don’t write one post on cooking, then another post on dogs, and then switch again to travel. If your reader came to your site because of the outstanding post you wrote on cooking, then they are not going to be pleased when they come back, and your post is on travel. Stay consistent on your topic.
The same goes for frequency. Stay consistent on your posting day. If you usually release on a new post on Sunday, then your readers will get used to your posts being released then. If for some reason you decide to post on Wednesday, then your reader will see nothing new when they come to your site on Sunday to read your new post.
So you see, being consistent goes two ways, you are consistent in your topic and you are consistent in your posting schedule. Your readers become accustomed to your regular posts and your topic. If you deviate, you are running the chance of losing readers.
Your Personality Shines Through
No one wants to read a post that is like reading the latest Kardashian book. (Insert yawn emoji here).
Add some flair, add some pizazz. Have some fun when you are writing. If you fancy yourself a comedian, add some humor to your post. If you are a little grouchy or sarcastic, that’s okay, let that shine through too. The key thing is to be yourself when you write. Your readers will get to know you and appreciate your personality shining through your writing.
You Are Not Always Trying to Sell Something
This is a big one!! Don’t come across in every post as “BUY, BUY, BUY!” I mean unless you are a part of NSYNC (Get it? See there’s my personality coming through…)
No one is interested in reading a post that is full of salesy stuff. It is a big turn off. The propose of your post is to help your reader. In doing that you begin to gain their trust. If you come out right from the start trying to get that sale, you will lose your reader’s trust, and they will go elsewhere.
In Each and Every Post, You Strive to Be the “Best in Class”
In every post, you strive to put out the best content. Never settle for mediocre. Whether you are writing your first blog post or your one-hundredth post, always strive for it to be the absolute best!!! Period.
There are numerous reasons why we write. Some people do it to help others and some people do it to satisfy a writing need. No matter why you are writing, when you post your work for the world to see you want it to come across as professional and helpful. By adding these pro qualities to your post, you won’t be wasting your reader’s time when they come to your blog.