7 LOCAL MARKETING TIPS TO HELP YOU MAKE MORE SALES

Most small businesses want to spread the word about their product or service to as many people as possible. But after covering the cost of inventory, employee wages, utilities, taxes, and a host of other expenses, many of these businesses simply don’t have enough money left over to launch widespread advertising campaigns. The good news is…even if you’re running a business on a tight budget, you can still afford effective advertising; you’ll just need to think local. Local marketing, or location-based marketing, is the process of optimizing your company’s website and online presence to drive traffic to localized areas. This…

4 Ways to Stay Motivated as You Build Your Business

Tell me if this sounds familiar. You’re having an amazing month when things are flowing in your business. You’re signing new clients, your current customers are spreading the word about your business. Things are going so well that you pinch yourself to make sure you’re not dreaming. Then, the next month arrives. Business slows down. Potential clients decide to use someone else. One thing after another just doesn’t go your way. In either case, your motivation affects the growth of your business. During the good times, motivation can be a little different to stay focused on the smaller tasks that…

3 Tips to Increase the Time People Spend Reading Your Content

It’s no secret that creating engaging content is harder than ever. In fact, a study from Beckon showed that while content marketing was up 300 percent in 2016, engagement was only up 5 percent. Even worse, the small percentage of people taking the time to read and engage with your content are only spending 37 seconds on your page. Yikes! What’s the reason for these dreadful statistics? I’d say there are a number of things; from the overwhelming amount of content being created every day to the fact that we as consumers are always connected to media, it’s hard to…

An Insider’s Guide To Promote and Sell Your Digital Products

The market for online digital products is generating enormous revenue. During 2016 alone, the online courses market generated a revenue of more than 160 billion USD. And by 2022 it is expected to cross 240 billion USD. Image Source – Statista One couple is even making $600,000 a year just by selling digital products. So it’s no surprise that there’s a certain appeal to the industry, and you too are interested in it. This post will talk about some digital products which can be really profitable business options. It will also guide you through how to sell and promote your digital products.…

The Moral And Business Need For Diversity And Inclusion In The Workplace

We live in a fast-changing and highly complex world. The profile of our customers, consumers and employees have undergone a fundamental shift. Now more than ever, it’s imperative that the workplace reflects the world we live in. Workplace diversity is no longer just a good thing to do – it has become a business necessity. As president of Unilever North America, I am proud of the continued efforts Unilever is leading around diversity and inclusion. When I started in this role in January, I was pleased to see that Unilever North America had joined the CEO Action for Diversity &…

5 Ways a Managed WordPress Host Can Help Propel Your Business

Whether you’re an entrepreneur, SMB, digital marketing agency, or blogger; you’re most likely always on the hunt for new strategies that can help take your business and clients to the next level. Some days it probably feels like an obsession. Competition online is downright tough and the game is changing constantly. Throughout all the chaos and daily tasks, it’s important to remember that your website is one of your most important marketing tools. The question you should ask yourself is, have you invested in it? Many marketers are so focused on CRO, funnels, and analytics, they forget to first spend…