Informative

3 Tips to Increase the Time People Spend Reading Your Content

It’s no secret that creating engaging content is harder than ever. In fact, a study from Beckon showed that while content marketing was up 300 percent in 2016, engagement was only up 5 percent. Even worse, the small percentage of people taking the time to read and engage with your content are only spending 37 seconds on your page. Yikes! What’s the reason for these dreadful statistics? I’d say there are a number of things; from the overwhelming amount of content being created every day to the fact that we as consumers are always connected to media, it’s hard to…

An Insider’s Guide To Promote and Sell Your Digital Products

The market for online digital products is generating enormous revenue. During 2016 alone, the online courses market generated a revenue of more than 160 billion USD. And by 2022 it is expected to cross 240 billion USD. Image Source – Statista One couple is even making $600,000 a year just by selling digital products. So it’s no surprise that there’s a certain appeal to the industry, and you too are interested in it. This post will talk about some digital products which can be really profitable business options. It will also guide you through how to sell and promote your digital products.…

The Moral And Business Need For Diversity And Inclusion In The Workplace

We live in a fast-changing and highly complex world. The profile of our customers, consumers and employees have undergone a fundamental shift. Now more than ever, it’s imperative that the workplace reflects the world we live in. Workplace diversity is no longer just a good thing to do – it has become a business necessity. As president of Unilever North America, I am proud of the continued efforts Unilever is leading around diversity and inclusion. When I started in this role in January, I was pleased to see that Unilever North America had joined the CEO Action for Diversity &…

5 Ways a Managed WordPress Host Can Help Propel Your Business

Whether you’re an entrepreneur, SMB, digital marketing agency, or blogger; you’re most likely always on the hunt for new strategies that can help take your business and clients to the next level. Some days it probably feels like an obsession. Competition online is downright tough and the game is changing constantly. Throughout all the chaos and daily tasks, it’s important to remember that your website is one of your most important marketing tools. The question you should ask yourself is, have you invested in it? Many marketers are so focused on CRO, funnels, and analytics, they forget to first spend…

How to Document Your Content Marketing Strategy

Content marketing is 62% less costly and generates up to three times more leads than outbound marketing. No longer do you have to reach out to the consumer, you can now have them come to you instead. That’s the power of content marketing. But, it’s much easier said than done. Developing and publishing content takes careful planning. You need to research and stay consistent to generate sales or leads. You’re probably already using various platforms to produce content and understand that it requires great organization. 62% of effective B2B marketers document their content marketing. Documenting your content marketing efforts also…

Electrifying photographs of storms… taken by a pilot at 40,000ft

Most of us know the horror of the white-knuckle red-eye: that dread as the plane is tossed about in nocturnal turbulence. But while passengers clutch the seat and pray, Ecuadorian long-haul pilot Santiago Borja sits in his cockpit trying to focus – not on the altimeter but through the viewfinder of his camera. ‘I take pictures only while I’m not at the controls,’ he explains. ‘So there is time to shoot. Turbulence usually makes the camera shake too much so it’s better to wait until you’re clear of it.’ A new collection of Borja’s aerial photographs, Pictures by #TheStormPilot, proves…