Informative

How to take advantage of the latest trends

Technology keeps evolving and we all need to keep up with the latest trends to make sure that we develop successful marketing tactics. It’s the perfect time to reflect on what worked the past year and how the latest trends will affect our marketing strategies in 2019. Here are the key trends you need to know and how to include them in your current digital marketing strategy. Video Video consumption is not expected to slow down. As more social platforms invest in video content, marketers are investing in video to engage their audience. However, it’s not enough to create videos…

Things Every Entrepreneur Should Avoid While Establishing the Dream Startup

Starting a startup or business is something every other person has longed for at some point or the other. The idea of establishing and shaping something from the scratch puts entrepreneurs on their toes out of excitement. However, the pangs associated with laying the company’s foundation and then raising it brick by brick is a real head-scratcher. Many a time this compels entrepreneurs to wrap up their dream and stuff it in their box of regrets. Establishing one’s own company is often followed by pain points that entrepreneurs are either unaware of or tend to overlook in all the rush…

5 Traits a Budding Entrepreneur Must Possess

In this fast-paced world where exists undying competition, the emergence of start-ups or entrepreneurship is definitely not a piece of cake. The business world and the markets are undoubtedly experiencing an upsurge in the knowledgeable and experienced experts who are looking out for opportunities to create their own name in the market. So here is how, the last few years have seen an increase in the ‘Start-Up Trend’ where everybody calls themselves to be an Entrepreneur, as they seize to be the minds behind their own origination of businesses. But, there are a few characteristics or traits that one must…

Business Expansion and the Best Time to Think About it

October 29, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. It’s not easy to expand any business and there can be several challenges while doing so. Whether you are opening a new store, outlet, taking on new clients or looking at any other ways to grow your products or services, there is going to be some pressure. But expansion is also the next logical step when you feel like you have already achieved what you had aimed for in your current position. It is the time…

10 Influencer Marketing Trends to Keep Your Eye On

Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of the celebrity endorsement and reconfigures it to fit with today’s social media–driven world. Unlike celebrities, influencers can come from any background or industry, and they can have varying amounts of followers. One thing they all have in common is that they’re social media figures who have gathered a defined audience around themselves. Their ability to influence others allows them to give a human voice to brands. Influencer marketing is less direct than traditional forms of marketing, but when done well, it creates an authentic…

How to Launch an Online Business

Work from home? Control your own schedule? Impact people across the world with your product or service? Internet marketing is on the rise for a reason. It gives you the ability to scale your business to a global level without forfeiting your personal freedom. Still, there’s one question that still prevents entrepreneurs from entering the online space: “Is it really possible to make a living off the internet?” Not only is it possible, it’s lucrative when done correctly. We live in the Golden Age of internet marketing. Thanks to social media, everyone can get in front of a camera and…