Informative

41 Percent of Gen Z-ers Plan to Become Entrepreneurs (Infographic)

Members of Gen Z seem to have lofty goals: Almost one in four plan to personally bankroll their college tuition. About 41 percent plan to become entrepreneurs. And almost half believe they’ll invent something that changes the world. That’s according to research collected from a host of sources by OnlineSchoolsCenter.com. Where millennials turned to side gigs to make money, Gen Z is more concerned with working for themselves, according to the online learning website’s infographic. That’s in keeping with global entrepreneurship trends, according to the 2017-2018 Global Entrepreneurship Monitor (GEM) report, which notes that 74 percent of entrepreneurs around the…

E-commerce Technology Trends That Will Take Center Stage In 2019

We are in 2019 and it’s easier to set up a business now than ever before. This is thanks to the growth of e-commerce accentuated by an increasing internet penetration around the globe. According to statistics, total worldwide e-commerce sales will reach a whopping amount of $3.3 trillion this year. With umpteen number of opportunities, e-commerce is all set to make the most of this year although the industry is counting on technology for its growth. Here’s a list of trending technologies that will take centre stage in 2019. Omnichannel – The Seamless User Experience An Omnichannel experience is created…

YouTube tips and tricks digital marketers need to know

Facebook, Twitter, Instagram and even LinkedIn are popular social media channels, and Google Ads is well-known among digital marketers, but there is one channel that is often overlooked – and that channel is YouTube. This is according to Amy Galbraith, copywriter at Rogerwilco. The age of video in digital marketing is fast approaching, and it is time to sit up and take notice. If you are an organic search agency, you will be impressed by the benefits of using YouTube. Any of the top marketing companies in Cape Town and surrounds will tell you that interactive brands have more customer…

The Top 5 Leadership Mistakes You Might Be Making

As a chief people officer, I have a front-row seat to watch some leadership careers flourish — and some crash and burn. Here are the five most critical mistakes that derail promising careers. 1. You think you have to know everything. I once worked with a leader who could never admit that he didn’t know the answer to a question. There’d be a brief flash of panic in his eyes, then a hasty, “Uh … our central office is handling that” or “That project will be done in … six months.” He was clearly making it up on the spot.…

3 Major Marketing Trends to Look Out for in 2019

This year has been prophesied by many to be the best year yet for the internet and digital marketing. However, if we consider the trends, every year has been increasingly better than the other for the last few years, so these are more statements of the obvious than prophecies. Over the last two years, we have seen some subtle shifts in customer reaction towards conventional digital marketing. For instance, the increasing use of ad blockers by many, especially millennials in the U.S., indicates that conventional ads are no longer as popular as they were in 2016. With a little study…

Fashion tips for women: 5 ways to revamp your closet in 2019

The year 2019 will be a season of contrasts as all the previous fashion rules will be broken. Untraditional aesthetics will take the spotlight, menswear and womens wear will shift through global cultures and comfort will be the key. Here are a few ways to revamp your closet in the coming year. Untraditional aesthetics Following are some of the untraditional aesthetic trends that would be the talk of the town for the coming year. Like heat lock apparels which are lightweight fabrics with micro fibre to regulate the body temperature. Aqua sorb apparels which block rain & snow and allow…