Informative

How to Launch an Online Business

Work from home? Control your own schedule? Impact people across the world with your product or service? Internet marketing is on the rise for a reason. It gives you the ability to scale your business to a global level without forfeiting your personal freedom. Still, there’s one question that still prevents entrepreneurs from entering the online space: “Is it really possible to make a living off the internet?” Not only is it possible, it’s lucrative when done correctly. We live in the Golden Age of internet marketing. Thanks to social media, everyone can get in front of a camera and…

How to Successfully Lead Your Team When You’ve Never Been an Employee Yourself

Traditionally, to become CEO of a company, or even to rise through the ranks as a manager, you have to put in plenty of time working for others, building up a resume of leadership positions and a proven track record of managerial success. Yet, as technology advances, innovation is happening quicker and quicker — enabling entrepreneurs of all ages and backgrounds to strike out on their own, wherever and whenever they’d like. And that means, these days, we’re seeing more and more CEOs and team leaders without much experience in being employees themselves. As a serial CEO myself, I know…

When Confronting a Crisis, Look 3 Feet in Front of You

My wife and I like to joke about last year being our “year of trials.” We had downsized the prior year as we were becoming empty-nesters, and went through months of stressful renovations on our new place as a result. By January, our newly updated home had been broken into, suffered a ruptured sewer pipe and revealed a leaky basement. Add to this the fun of having our rental car broken into twice while on a trip to San Francisco that summer and my wife being diagnosed with early stage breast cancer right before the end of the year. All…

Why is it Important for Entrepreneurs to Build Trust?

What are the factors essential for an Entrepreneur to succeed? Great idea, product or a service, adequate funds, effective marketing strategy and a skilled team to deliver. However, while all those are critical, the most crucial and not often talked about factor is trust. Trust is the fabric that holds everything together. Today, when technology has made the world come closer and where commerce has crossed geographical boundaries and consumers will be dealing with people they’ll never meet in person, acquiring and sustaining the trust would become all the more critical. Today the wide amount of business (product/services) is conducted…

Last Minute Cyber Monday Marketing Tips You Can Use

It’s that time of the year again! The holiday shopping season is now upon us. Retailers and consumers are both clamoring to be part of the action on the holiday shopping season. With e-commerce bringing the shopping frenzy to new heights, Adobe Digital Insights (ADI) projects that consumers in the US will spend around $124.1 billion on online shopping this 2018. This prediction accounts for nearly $1 of every $6 spent on holiday shopping from November to December. TIP 1: Prep your store. Make sure that your servers can handle your store’s web visitors and that it’s optimized for both…

4 Tips to Build a Strong In-House Marketing Team

Due to the complex work environment of many companies, they like to use outside agencies to get work done for them. These agencies have great skills, there’s no doubt about it. However, nothing compares to having a high-quality in-house marketing team. You have to make plenty of difficult decisions when designating an in-house team. Today we are going to learn what you need to do to build a strong marketing team. It’s your job to make sure that everything runs smoothly, and the best way to do that is by making smart business decisions about who you hire and how…