We live in a fast-changing and highly complex world. The profile of our customers, consumers and employees have undergone a fundamental shift. Now more than ever, it’s imperative that the workplace reflects the world we live in. Workplace diversity is no longer just a good thing to do – it has become a business necessity. As president of Unilever North America, I am proud of the continued efforts Unilever is leading around diversity and inclusion. When I started in this role in January, I was pleased to see that Unilever North America had joined the CEO Action for Diversity &…

Whether you’re an entrepreneur, SMB, digital marketing agency, or blogger; you’re most likely always on the hunt for new strategies that can help take your business and clients to the next level. Some days it probably feels like an obsession. Competition online is downright tough and the game is changing constantly. Throughout all the chaos and daily tasks, it’s important to remember that your website is one of your most important marketing tools. The question you should ask yourself is, have you invested in it? Many marketers are so focused on CRO, funnels, and analytics, they forget to first spend…

Content marketing is 62% less costly and generates up to three times more leads than outbound marketing. No longer do you have to reach out to the consumer, you can now have them come to you instead. That’s the power of content marketing. But, it’s much easier said than done. Developing and publishing content takes careful planning. You need to research and stay consistent to generate sales or leads. You’re probably already using various platforms to produce content and understand that it requires great organization. 62% of effective B2B marketers document their content marketing. Documenting your content marketing efforts also…

Most of us know the horror of the white-knuckle red-eye: that dread as the plane is tossed about in nocturnal turbulence. But while passengers clutch the seat and pray, Ecuadorian long-haul pilot Santiago Borja sits in his cockpit trying to focus – not on the altimeter but through the viewfinder of his camera. ‘I take pictures only while I’m not at the controls,’ he explains. ‘So there is time to shoot. Turbulence usually makes the camera shake too much so it’s better to wait until you’re clear of it.’ A new collection of Borja’s aerial photographs, Pictures by #TheStormPilot, proves…

Whether you’re about to land your first after-college job, are looking to enter a new field, or want a position in a better company, your resume plays a crucial role. It’s proven that employers might take no longer than a few seconds to form a good or bad first impression, which is key to whether or not they actually give your profile a chance. Your resume is a marketing tool and it’s time you start treating it like one, especially if you’re a digital marketer. In fact, a resume can make or break your success. It’s the same with good…

Unquestionably, the name of your company is the face of your brand. It’s the first thing your audience sees or hears about you, so choosing a business name that catches their attention and evokes credibility is paramount. And in our competitive world today, your name online is what matters as much as it does offline. So, it’s critical to take the time to do your research before choosing your company’s domain name. Consider these following five tips to help you find the winning one: Pick your domain name BEFORE you register your business Or do it as soon as possible.…