This year has been prophesied by many to be the best year yet for the internet and digital marketing. However, if we consider the trends, every year has been increasingly better than the other for the last few years, so these are more statements of the obvious than prophecies. Over the last two years, we have seen some subtle shifts in customer reaction towards conventional digital marketing. For instance, the increasing use of ad blockers by many, especially millennials in the U.S., indicates that conventional ads are no longer as popular as they were in 2016. With a little study…

The year 2019 will be a season of contrasts as all the previous fashion rules will be broken. Untraditional aesthetics will take the spotlight, menswear and womens wear will shift through global cultures and comfort will be the key. Here are a few ways to revamp your closet in the coming year. Untraditional aesthetics Following are some of the untraditional aesthetic trends that would be the talk of the town for the coming year. Like heat lock apparels which are lightweight fabrics with micro fibre to regulate the body temperature. Aqua sorb apparels which block rain & snow and allow…

Technology keeps evolving and we all need to keep up with the latest trends to make sure that we develop successful marketing tactics. It’s the perfect time to reflect on what worked the past year and how the latest trends will affect our marketing strategies in 2019. Here are the key trends you need to know and how to include them in your current digital marketing strategy. Video Video consumption is not expected to slow down. As more social platforms invest in video content, marketers are investing in video to engage their audience. However, it’s not enough to create videos…

Starting a startup or business is something every other person has longed for at some point or the other. The idea of establishing and shaping something from the scratch puts entrepreneurs on their toes out of excitement. However, the pangs associated with laying the company’s foundation and then raising it brick by brick is a real head-scratcher. Many a time this compels entrepreneurs to wrap up their dream and stuff it in their box of regrets. Establishing one’s own company is often followed by pain points that entrepreneurs are either unaware of or tend to overlook in all the rush…

In this fast-paced world where exists undying competition, the emergence of start-ups or entrepreneurship is definitely not a piece of cake. The business world and the markets are undoubtedly experiencing an upsurge in the knowledgeable and experienced experts who are looking out for opportunities to create their own name in the market. So here is how, the last few years have seen an increase in the ‘Start-Up Trend’ where everybody calls themselves to be an Entrepreneur, as they seize to be the minds behind their own origination of businesses. But, there are a few characteristics or traits that one must…

October 29, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. It’s not easy to expand any business and there can be several challenges while doing so. Whether you are opening a new store, outlet, taking on new clients or looking at any other ways to grow your products or services, there is going to be some pressure. But expansion is also the next logical step when you feel like you have already achieved what you had aimed for in your current position. It is the time…