Selecting a website theme can be overwhelming — there are literally thousands of free and paid options available to download and purchase. Your theme is the overall look, feel and style of your website. This includes things like the color scheme, layout and style elements. In essence, your website theme is a direct representation of your brand and has a direct impact on your users’ experience. Admittedly, I was never a fan of pre-built website themes back when my agency provided web design services. Years ago, most out-of-the box themes were clunky, provided SEO nightmares and just weren’t as effective…

Is the blog on your website just sitting around, waiting for someone to read it? Or is it acting like a virtual salesperson for your business and bringing in new customers left, right and center? If you’re here, you probably find yourself in the first scenario, wishing you could make the second scenario a reality for your business. Well, you’re in luck – you too can turn your blog into a moneymaking machine. Likes, shares and views are great, but they don’t bring in any money. That’s why you need to optimize your content to turn readers into leads and…

Show Your Brand Story Showing what you have to offer in video format is becoming more of a norm in the world of the internet. People have become more visually engaged and want results much more quickly, which is why video is taking over marketing and advertising. People would rather click on a quick video that showcases highlights of a service and or product, than read an article with a few pictures. Does this mean reading as a form of marketing is obsolete? Of course not. Well, not yet at least. But if you’re not on the video bandwagon by…

Let’s face it: attention spans are short these days. People are bombarded with content every second of every day and don’t have the time or patience to read a long article. Add to that the difficulty text posts have standing out in a crowded feed of funny and interesting videos – it can be hard to connect with people. That’s why videos are so important for your business; not only are they easy to consume, but they’re fun to watch and people love them. Videos are becoming the most effective way to engage users and drive traffic to your website.…

Every once in a while everyone gets into tough times and that’s the time when you need to be mentally insanely sane. Thankfully, there are ways to keep you mentally sane while you deal with the problem or wait for it to settle down. But let me remind you, these techniques should become guidelines for you on a day to day basis. You won’t be a great warrior without training yourself on your strengths and techniques every day. – Do Things That are Under Your Control and Set Goals You get frustrated either when things are out of your control…

Millennial as a whole generation is at a crossroad when it comes to working. Millennial possess traits which are quite different from their successors- Gen X, making them hard working, sincere and responsible, a kind which we now loosely term as ‘old- School’. While at the same time, since they live and work with the New Generation, they are also fast-paced and tech savvy. Though a pool of talent, the challenging part while recruiting them is to ensure their retention with the organisation, as with their experience they have a lot they can positively contribute to the organisation and help…