admin

The Next Level of Networking

In a time where we are more connected than ever before, professional networking feels like it should be easy. Seemingly everyone wants to network, whether it’s to jumpstart their businesses or to grow their careers. As online platforms like Linkedin continue to grow exponentially it’s becoming easier to accumulate a large number of virtual connections. But these virtual connections can only take your business so far. In fact, 72 per cent of people say that their impressions are impacted by how someone presents themselves in person and their handshake. In the age of the Internet, figuring out how to transform…

How To Spice Up Your Marketing Strategy

Marketing is an essential part of business. As a business owner, you likely have developed (or still need to develop) a marketing strategy. But because marketing is ever-changing, keeping up with trends can be difficult. As marketing becomes more innovative, shouldn’t you spice up your marketing strategy? How To Spice Up Your Marketing Strategy You might be asking yourself, Why is my marketing strategy so important? Using the same concepts and ideas time and time again will leave you with an obsolete marketing plan. Adding life to your marketing strategy and reevaluating it on a regular basis will help you…

41 Percent of Gen Z-ers Plan to Become Entrepreneurs (Infographic)

Members of Gen Z seem to have lofty goals: Almost one in four plan to personally bankroll their college tuition. About 41 percent plan to become entrepreneurs. And almost half believe they’ll invent something that changes the world. That’s according to research collected from a host of sources by OnlineSchoolsCenter.com. Where millennials turned to side gigs to make money, Gen Z is more concerned with working for themselves, according to the online learning website’s infographic. That’s in keeping with global entrepreneurship trends, according to the 2017-2018 Global Entrepreneurship Monitor (GEM) report, which notes that 74 percent of entrepreneurs around the…

E-commerce Technology Trends That Will Take Center Stage In 2019

We are in 2019 and it’s easier to set up a business now than ever before. This is thanks to the growth of e-commerce accentuated by an increasing internet penetration around the globe. According to statistics, total worldwide e-commerce sales will reach a whopping amount of $3.3 trillion this year. With umpteen number of opportunities, e-commerce is all set to make the most of this year although the industry is counting on technology for its growth. Here’s a list of trending technologies that will take centre stage in 2019. Omnichannel – The Seamless User Experience An Omnichannel experience is created…

YouTube tips and tricks digital marketers need to know

Facebook, Twitter, Instagram and even LinkedIn are popular social media channels, and Google Ads is well-known among digital marketers, but there is one channel that is often overlooked – and that channel is YouTube. This is according to Amy Galbraith, copywriter at Rogerwilco. The age of video in digital marketing is fast approaching, and it is time to sit up and take notice. If you are an organic search agency, you will be impressed by the benefits of using YouTube. Any of the top marketing companies in Cape Town and surrounds will tell you that interactive brands have more customer…

The Top 5 Leadership Mistakes You Might Be Making

As a chief people officer, I have a front-row seat to watch some leadership careers flourish — and some crash and burn. Here are the five most critical mistakes that derail promising careers. 1. You think you have to know everything. I once worked with a leader who could never admit that he didn’t know the answer to a question. There’d be a brief flash of panic in his eyes, then a hasty, “Uh … our central office is handling that” or “That project will be done in … six months.” He was clearly making it up on the spot.…