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5 Ways to Up Your Digital Marketing Game in 2019

There are only a few months to go before we hit 2019 — the perfect time to plan a fresh digital marketing strategy and capitalize on upcoming trends. After all, in a field as dynamic as this, staying ahead makes all the difference in terms of brand visibility and recall. And while certain strategies from 2018 will go strong into the coming year, there are a number of new trends you need to incorporate to see a significant boost in ROI. Here are the top five things you can do to take your strategy from present to future Automate Web…

8 Tips for Expanding Your Social Network

Disclaimer: Social networking is not a substitute for attending social events, talking with others on the phone or having lunch with someone. To me, there is no question of the growing importance of social networking for people in transition who are looking for their next career stop. However, for many middle-aged people, social networking may be something new and not something they’re right now ready to jump into with both feet in their current predicament. And that’s a shame because employers and recruiters use it as a selection and validation tool for their prospects. So, let’s review some of the…

What Makes a Leader?

When asked to define the ideal leader, different people would have different definitions. For some, it’s the right use of effective management skills and for others, the traditional traits associated with leadership such as intelligence, determination, will-power, and vision form integral components of effective leadership. And, then there is a set of people who feel personal qualities like analytical skills, technical skills and emotional intelligence possessed by an individual determines the effectiveness of a leader. The Most Essential Qualities of a Leader Even though there is a long list of qualities that are expected out of a leader, there are…

9 Ways to Boost Productivity That Will Make You a Great Teammate

Employee performance is a growing concern for business owners, and many of them are taking unique measures to keep their employees happy and productive. One New Zealand firm known as Perpetual Guardian recently shifted its employees to a four-day workweek instead of five, finding that its team members became far less stressed while producing the same amount of work. Unfortunately, this approach hasn’t exactly caught on as a trend, which means that many employees have to take happiness, engagement and productivity into their own hands. Whether you want a promotion or you’re trying to prevent a layoff by making yourself…

7 Steps to Become Successful Sooner

In this day and age, we tend to want things fast. From weight loss to internet speed to a response to your latest email or text, it’s all about instant gratification. This extends to the career sphere, too, where people tend to want to make money and become successful ASAP. Truthfully, there’s no single secret hack that will make you successful overnight. However, there are certain proactive measures you can take in your career that can help you streamline your journey toward success. Try these tips to become successful faster: 1. Set concrete goals. To become successful faster, you first…

Three Learnings from Jack Ma

Almost all of us have this belief that the knowledge about technology, management and smartness are the more important ingredients of a successful entrepreneurship. But, Alibaba Group’s executive chairman, Jack Ma did not have any of it when he started his business in 1995. Starting out his career as a teacher is what made him into the world’s renowned businessman he is today, believes Ma. “The only thing that made me into a successful businessman is my teaching background,” Ma said on Thursday, speaking at the World Economic Forum in Tianjin, China. Before starting Alibaba, Ma faced the rejections from…