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5 Proven Ways For Driving Traffic to Your Website With Visual Content

Driving traffic to your website has become a major marketing priority. But with so much competing advice, contributing factors and variable opportunities it’s often hard to figure out exactly how to get the best results. When putting together a traffic-driving strategy you need to get a little creative, because one of the most effective ways to drive website traffic is to leverage visual content. The Visual Content Era We are living in the era of visual content. The facts suggest that around 65% of people today are visual learners. Along with this discovery, we also realize that with visual understanding also comes a big challenge for…

Why You Need An Animated Explainer Video For Your Business

Animated explainer videos are a perfect tool for attracting visitors to your site and telling them about the key benefits and features of your product. According to Nielsen Research, Training and Consulting Group, the average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer. And the first ten seconds are critical for giving the user this reason to stay by clearly setting out your value proposition. Having such a short period of time, you cannot rely only on text and graphic ways to attract their attention. If you do differ from your competitors,…

3 Tips For Creating Controversial Marketing Campaigns Without Destroying Your Brand

Is controversy always a good thing for marketing your brand? It’s that age-old question… is all press good press? There are supporters on either side of the fence, both armed with examples that suit their purpose. So which side of the fence are you on? Let’s reframe the1 question like this: How much and to what extent is controversy good for marketing, and after what point does it get bad? The answer is complex, with several things to consider, like: The level of controversy The subject of controversy The connection between the controversy, the conversation and the brand. This may seem surprising given we are accustomed to seeing high-profile companies running controversial (sometimes highly controversial!)…

How to 6x Your Output With an Agile Marketing Process

As we grapple daily with the mayhem of modern marketing it may be hard to believe, but once upon a time marketing was fairly simple. If you covered the big three – print, radio, and television – you were in pretty good shape. In those simpler times, we could carefully craft an annual marketing plan and then execute it with little to no adjustment. Campaigns were big, and they came out infrequently. Plans were equally big, and they changed very rarely. While those simpler days of stable plans are certainly gone, I wonder if the marketing world has evolved to keep pace.…

SEVEN CONTENT MARKETING TIPS TO KEEP YOUR CUSTOMERS ENGAGED

Any business owner can tell you that trying to keep on top of everything is challenging. That’s why automating your marketing content is a great way of ensuring your name gets out there, without you having to oversee the whole process. Here are seven ways you can improve your content marketing automation and make things a little easier for yourself. 1. Create forms to gather information Forms are a great way of bringing in new clients without you having to keep courting them. All you need to do is make the form once, and they’ll provide the information for you.…

3 CONTENT MARKETING TIPS FOR YOUR SERVICE BUSINESS

Content marketing should definitely be one of the arrows in your ser­vices marketing quiver. Content marketing has become a major com­ponent of the marketing world. According to a study conducted by the Content Marketing Institute, 88 percent of marketers have added content marketing to their plans this year. But, what exactly is content marketing, and how can you use it to market your services online? Content marketing is a type of marketing that involves the creation and sharing of online material such as videos, blogs, articles and social media posts. It differs from other types of marketing, such as direct…