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5 Creative Video Marketing Tips for Small Businesses

Let’s face it: attention spans are short these days. People are bombarded with content every second of every day and don’t have the time or patience to read a long article. Add to that the difficulty text posts have standing out in a crowded feed of funny and interesting videos – it can be hard to connect with people. That’s why videos are so important for your business; not only are they easy to consume, but they’re fun to watch and people love them. Videos are becoming the most effective way to engage users and drive traffic to your website.…

Things That Will Help You Have a Warrior’s Mind

Every once in a while everyone gets into tough times and that’s the time when you need to be mentally insanely sane. Thankfully, there are ways to keep you mentally sane while you deal with the problem or wait for it to settle down. But let me remind you, these techniques should become guidelines for you on a day to day basis. You won’t be a great warrior without training yourself on your strengths and techniques every day. – Do Things That are Under Your Control and Set Goals You get frustrated either when things are out of your control…

Things to Keep in Mind while Recruiting Millennial

Millennial as a whole generation is at a crossroad when it comes to working. Millennial possess traits which are quite different from their successors- Gen X, making them hard working, sincere and responsible, a kind which we now loosely term as ‘old- School’. While at the same time, since they live and work with the New Generation, they are also fast-paced and tech savvy. Though a pool of talent, the challenging part while recruiting them is to ensure their retention with the organisation, as with their experience they have a lot they can positively contribute to the organisation and help…

The 5 Qualities of a Pro Blogger

Writing a blog post can get boring at times. Believe me, I’ve written numerous posts so that I can attest to that!! But your blog posts should never be boring. When your reader comes to your site, it doesn’t matter if it’s their first time, tenth time, or one-hundredth time. Each post should be of the maximum quality. Each post you write should show your reader that you are a pro. Here are five tips to help you show your reader that you are a professional and that they are not wasting their time by reading your post. Your Blog…

Conversion Rate Optimization: How to Turn Prospects into Visitors and Visitors into Customers (2018 Edition)

If you already have website traffic, I bet conversion rate optimization — that is, turning more of your website visitors into customers — is high up on your list of priorities. This guide will walk you through pretty much everything you need to know about conversion rate optimization — from why it is important to how you can go about building your own testing and optimization strategy. You’ll find information that will help you improve the performance of your website, as well as the tools you’ll need to be successful. Understanding Conversion Rate Optimization (CRO) What is a conversion? A…

4 Fundamental Mistakes That Are Killing Your Digital Agency’s Growth

You’re great at what you do, that’s why you built a digital agency around it. But whether you niched out on social media, graphic design, website building, or software coding, we all run into similar fundamental problems. These problems tend to look the same but the solutions all look different. Therein lies the problem. These aren’t the 4 P’s you learned about in your Intro to Marketing class back in the day, and there is no textbook answer to turn to. However, with a little guidance and knowledge you can avoid the school of hard knocks. When reading the 4…