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How to Document Your Content Marketing Strategy

Content marketing is 62% less costly and generates up to three times more leads than outbound marketing. No longer do you have to reach out to the consumer, you can now have them come to you instead. That’s the power of content marketing. But, it’s much easier said than done. Developing and publishing content takes careful planning. You need to research and stay consistent to generate sales or leads. You’re probably already using various platforms to produce content and understand that it requires great organization. 62% of effective B2B marketers document their content marketing. Documenting your content marketing efforts also…

Electrifying photographs of storms… taken by a pilot at 40,000ft

Most of us know the horror of the white-knuckle red-eye: that dread as the plane is tossed about in nocturnal turbulence. But while passengers clutch the seat and pray, Ecuadorian long-haul pilot Santiago Borja sits in his cockpit trying to focus – not on the altimeter but through the viewfinder of his camera. ‘I take pictures only while I’m not at the controls,’ he explains. ‘So there is time to shoot. Turbulence usually makes the camera shake too much so it’s better to wait until you’re clear of it.’ A new collection of Borja’s aerial photographs, Pictures by #TheStormPilot, proves…

7 TIPS TO APPLY IN YOUR DIGITAL MARKETING RESUMЕ

Whether you’re about to land your first after-college job, are looking to enter a new field, or want a position in a better company, your resume plays a crucial role. It’s proven that employers might take no longer than a few seconds to form a good or bad first impression, which is key to whether or not they actually give your profile a chance. Your resume is a marketing tool and it’s time you start treating it like one, especially if you’re a digital marketer. In fact, a resume can make or break your success. It’s the same with good…

5 TIPS TO CHOOSING YOUR WINNING BUSINESS DOMAIN NAME

Unquestionably, the name of your company is the face of your brand. It’s the first thing your audience sees or hears about you, so choosing a business name that catches their attention and evokes credibility is paramount. And in our competitive world today, your name online is what matters as much as it does offline. So, it’s critical to take the time to do your research before choosing your company’s domain name. Consider these following five tips to help you find the winning one: Pick your domain name BEFORE you register your business Or do it as soon as possible.…

MAKING VIDEOS YOUR NEW PROMOTIONAL WEAPON: TIPS FROM THE INDUSTRY EXPERT

Video Marketing has already proved to be the best marketing method for 2018 and it has been expected that by 2020, videos will grab 80% of the total internet traffic. Most of the marketing people are crushing on video marketing and getting outstanding results. But it is not only video marketing alone that is responsible for the upshot but the creative mind and ideas along with video marketing are the main cause. To explore the minds behind successful video marketing campaigns, Entrepreneur Media interviewed three Digital Marketing Professionals for the best industry-related tips. The first person we spoke to was…

Scientists Recreate Faces Of People Who Lived Centuries Ago, And Some May Surprise You

When we look for physical representations of people from the pre-photography past, the only remaining options we have are either the grim skeletal remains or barely detailed and imprecise artistic depictions. Some artists try to reimagine what a certain queen or medieval peasant might’ve looked like, but their vision and imagination is limited to their own times. However, technology has advanced to the levels where we can employ science to accurately depict what people of the past looked like, as if they were alive today. We had compiled a list of various reconstructions that give us a fascinating glimpse into…