February

Apple’s Latest Acquisition Could Help the Tech Giant Use Data in This New Way

Apple acquired startup DataTiger in a move that could boost the company’s digital marketing and make it more relevant to customers. The U.K.-based startup says its technology can “optimize the marketing journeys” of customers by using data to more accurately send materials to consumers as well as push notifications. On his LinkedIn profile, DataTiger Chief Executive Officer Philipp Mohr said his firm wants to “bring the stale era of ‘email-list thinking’ and slow, campaign-based marketing to an end.” A regulatory filing in December shows that Apple now controls Operatedata Ltd., the legal name of DataTiger. An Apple spokesman didn’t respond to…

How to Use GIFs in Your Marketing to Boost Engagement

To some, the acronym GIF (short for Graphics Interchange Format) might seem like a mysterious online language describing looping clips of funny TV shows and movies or an amusing facial reaction to a comment or post on social media. But GIFs have come a long way since their invention in 1987; they’ve gone from something mostly teens used on Tumblr to the cultural online staple they are today. GIFs allow us to express complex messages in a matter of seconds. In fact, according to a survey published in Time, nearly two-thirds of millennials polled said GIFs communicated their thoughts and…

Is it Advisable to Get a Job Before Starting Your Own Business

A lot of business and entrepreneurship blogs asks the reader why is he or she continuing to build someone else’s dream and not his or her own, these often urge a reader to quit the daily struggles and become his or her own boss dive into entrepreneurship and live happily ever after almost every article out there glorifies quitting the day job. And here’s the truth, there are some days when the entrepreneur goes through the darkest phase challenged by the obstacles of scaling a venture and there are other when an entrepreneur thinks he is on top of the…

Want Higher Response Rates? Start Treating Your Sales Prospects Like People.

Sales isn’t an easy job. It takes the right personality and a certain set of skills to be successful. That’s why whenever I’ve hired for a sales position, I’ve found that it’s very hard to find that right person. That’s because so many salespeople have the wrong attitude when it comes to communicating with their prospects. They’re so focused on the numbers game — from pricing to commissions to quotas — that they forget that they’re talking to real people. I can’t tell you how many times a sales rep has come to me complaining about how a prospect has…

Business Fashion Tips

We all wear certain clothes that tells the world about us. Everyone has their own sense of style and preferences when it comes to fashion, the same way that they appreciate certain artwork and music. However, clothes are immediately communicated to prospective clients, customers, peers, bosses, and employees. Here are some business fashion tips that can help you navigate your workplace. State Of Shoes For those who try to downplay the importance of shoes, consider this: shoes were a status symbol even in ancient Rome. It might be surprising to think that human beings have been using shoes to impress…

Instagram Mama Verliest 2 Miljoen Volgers Na Het Delen Van Hoe Zij Haar Luxe Lifestyle Financiert

Veel mensen willen een influencer zijn, maar dat is niet zo eenvoudig als het klinkt. Influencers worden niet serieus meer genomen, ze worden vaak fake genoemd. Instagram model Emily is een van die controversiële influencers. Het begon allemaal toen ze het geheim van haar luxe levensstijl met haar volgers deelde. Leer Hoe u Kunt Posten Als Een Influencer Er is tegenwoordig zoveel controverse rond Instagram modellen en zogenaamde influencers. Veel mensen nemen ze niet meer serieus. Modellen maken foto’s van hun gezicht bedekt met make-up, en daarbovenop plaatsen ze een filter waardoor ze nog mooier lijken. Niets op Instagram en…