October

Fish Where The Fish Are: 4 Tips For Reaching Your Customers

When I started my business, my main strategy was to get our bottled water products onto the shelves of major supermarkets. After achieving early success with Whole Foods, I assumed the bigger chains would follow, but to my dismay, I soon discovered that the world of retail wasn’t so simple. Supermarkets sell groceries to customers, but when it comes to suppliers, they’re in the real estate business. And the big beverage corporations had the deeds to the shelving space I was targeting. Though the obvious route to my target customers was closed, I didn’t give up. Instead, I found other…

25 Tips for Getting Rich With Influencer Marketing

By the end of this year, roughly 30 percent of all internet users will use an ad blocker. Furthermore, nearly 70 percent of Generation Z, which is currently comprised of teens and young adults, take active measures to avoid ads. These numbers are particularly notable considering that marketers have relied on online advertising for decades, and that Goldman Sachs recently released a report showing that Generation Z is the single most important generation for most businesses. So if online advertising doesn’t work, what does? The answer, as you may have guessed, is influencer marketing. The marketers behind brands like Nike,…

5 Ways to Up Your Digital Marketing Game in 2019

There are only a few months to go before we hit 2019 — the perfect time to plan a fresh digital marketing strategy and capitalize on upcoming trends. After all, in a field as dynamic as this, staying ahead makes all the difference in terms of brand visibility and recall. And while certain strategies from 2018 will go strong into the coming year, there are a number of new trends you need to incorporate to see a significant boost in ROI. Here are the top five things you can do to take your strategy from present to future Automate Web…

8 Tips for Expanding Your Social Network

Disclaimer: Social networking is not a substitute for attending social events, talking with others on the phone or having lunch with someone. To me, there is no question of the growing importance of social networking for people in transition who are looking for their next career stop. However, for many middle-aged people, social networking may be something new and not something they’re right now ready to jump into with both feet in their current predicament. And that’s a shame because employers and recruiters use it as a selection and validation tool for their prospects. So, let’s review some of the…

What Makes a Leader?

When asked to define the ideal leader, different people would have different definitions. For some, it’s the right use of effective management skills and for others, the traditional traits associated with leadership such as intelligence, determination, will-power, and vision form integral components of effective leadership. And, then there is a set of people who feel personal qualities like analytical skills, technical skills and emotional intelligence possessed by an individual determines the effectiveness of a leader. The Most Essential Qualities of a Leader Even though there is a long list of qualities that are expected out of a leader, there are…

9 Ways to Boost Productivity That Will Make You a Great Teammate

Employee performance is a growing concern for business owners, and many of them are taking unique measures to keep their employees happy and productive. One New Zealand firm known as Perpetual Guardian recently shifted its employees to a four-day workweek instead of five, finding that its team members became far less stressed while producing the same amount of work. Unfortunately, this approach hasn’t exactly caught on as a trend, which means that many employees have to take happiness, engagement and productivity into their own hands. Whether you want a promotion or you’re trying to prevent a layoff by making yourself…