August

4 Fundamental Mistakes That Are Killing Your Digital Agency’s Growth

You’re great at what you do, that’s why you built a digital agency around it. But whether you niched out on social media, graphic design, website building, or software coding, we all run into similar fundamental problems. These problems tend to look the same but the solutions all look different. Therein lies the problem. These aren’t the 4 P’s you learned about in your Intro to Marketing class back in the day, and there is no textbook answer to turn to. However, with a little guidance and knowledge you can avoid the school of hard knocks. When reading the 4…

Apply These 10 Simple Secrets to Improve Your Social Media Marketing

Social media is constantly changing and presenting new challenges and opportunities for small businesses. To really make the most of those platforms and communicate effectively with potential customers, you can learn a lot from online business experts. Here are some insights from members of the online small business community to help you step up your social media game. Learn How Consumers and Brands Use Instagram If you’re looking to make the most of Instagram as a marketing platform for your small business, you need to understand how consumers and other brands are using it. The statistics in this Jumper Media…

You Won’t Survive as an Entrepreneur Treating Your Business Like a Hobby

Growing up, our parents taught us to choose a career path that we enjoy. To love what we do. That teaching has carried over into our adult lives and is essentially what we strive for in our careers. According to the Pew Research Center, 49 percent of working Americans are unsatisfied in their jobs. Furthermore, The Balance reports that the average worker changes jobs 10-15 times in their career. We are constantly looking for that love and that passion from which to build our careers and our businesses — but most people aren’t finding it. That’s because what you love…

7 LOCAL MARKETING TIPS TO HELP YOU MAKE MORE SALES

Most small businesses want to spread the word about their product or service to as many people as possible. But after covering the cost of inventory, employee wages, utilities, taxes, and a host of other expenses, many of these businesses simply don’t have enough money left over to launch widespread advertising campaigns. The good news is…even if you’re running a business on a tight budget, you can still afford effective advertising; you’ll just need to think local. Local marketing, or location-based marketing, is the process of optimizing your company’s website and online presence to drive traffic to localized areas. This…

4 Ways to Stay Motivated as You Build Your Business

Tell me if this sounds familiar. You’re having an amazing month when things are flowing in your business. You’re signing new clients, your current customers are spreading the word about your business. Things are going so well that you pinch yourself to make sure you’re not dreaming. Then, the next month arrives. Business slows down. Potential clients decide to use someone else. One thing after another just doesn’t go your way. In either case, your motivation affects the growth of your business. During the good times, motivation can be a little different to stay focused on the smaller tasks that…

3 Tips to Increase the Time People Spend Reading Your Content

It’s no secret that creating engaging content is harder than ever. In fact, a study from Beckon showed that while content marketing was up 300 percent in 2016, engagement was only up 5 percent. Even worse, the small percentage of people taking the time to read and engage with your content are only spending 37 seconds on your page. Yikes! What’s the reason for these dreadful statistics? I’d say there are a number of things; from the overwhelming amount of content being created every day to the fact that we as consumers are always connected to media, it’s hard to…