July

How to Document Your Content Marketing Strategy

Content marketing is 62% less costly and generates up to three times more leads than outbound marketing. No longer do you have to reach out to the consumer, you can now have them come to you instead. That’s the power of content marketing. But, it’s much easier said than done. Developing and publishing content takes careful planning. You need to research and stay consistent to generate sales or leads. You’re probably already using various platforms to produce content and understand that it requires great organization. 62% of effective B2B marketers document their content marketing. Documenting your content marketing efforts also…

Electrifying photographs of storms… taken by a pilot at 40,000ft

Most of us know the horror of the white-knuckle red-eye: that dread as the plane is tossed about in nocturnal turbulence. But while passengers clutch the seat and pray, Ecuadorian long-haul pilot Santiago Borja sits in his cockpit trying to focus – not on the altimeter but through the viewfinder of his camera. ‘I take pictures only while I’m not at the controls,’ he explains. ‘So there is time to shoot. Turbulence usually makes the camera shake too much so it’s better to wait until you’re clear of it.’ A new collection of Borja’s aerial photographs, Pictures by #TheStormPilot, proves…

7 TIPS TO APPLY IN YOUR DIGITAL MARKETING RESUMЕ

Whether you’re about to land your first after-college job, are looking to enter a new field, or want a position in a better company, your resume plays a crucial role. It’s proven that employers might take no longer than a few seconds to form a good or bad first impression, which is key to whether or not they actually give your profile a chance. Your resume is a marketing tool and it’s time you start treating it like one, especially if you’re a digital marketer. In fact, a resume can make or break your success. It’s the same with good…