May

Why You Need An Animated Explainer Video For Your Business

Animated explainer videos are a perfect tool for attracting visitors to your site and telling them about the key benefits and features of your product. According to Nielsen Research, Training and Consulting Group, the average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer. And the first ten seconds are critical for giving the user this reason to stay by clearly setting out your value proposition. Having such a short period of time, you cannot rely only on text and graphic ways to attract their attention. If you do differ from your competitors,…

3 Tips For Creating Controversial Marketing Campaigns Without Destroying Your Brand

Is controversy always a good thing for marketing your brand? It’s that age-old question… is all press good press? There are supporters on either side of the fence, both armed with examples that suit their purpose. So which side of the fence are you on? Let’s reframe the1 question like this: How much and to what extent is controversy good for marketing, and after what point does it get bad? The answer is complex, with several things to consider, like: The level of controversy The subject of controversy The connection between the controversy, the conversation and the brand. This may seem surprising given we are accustomed to seeing high-profile companies running controversial (sometimes highly controversial!)…

How to 6x Your Output With an Agile Marketing Process

As we grapple daily with the mayhem of modern marketing it may be hard to believe, but once upon a time marketing was fairly simple. If you covered the big three – print, radio, and television – you were in pretty good shape. In those simpler times, we could carefully craft an annual marketing plan and then execute it with little to no adjustment. Campaigns were big, and they came out infrequently. Plans were equally big, and they changed very rarely. While those simpler days of stable plans are certainly gone, I wonder if the marketing world has evolved to keep pace.…