2018

4 Tips to Build a Strong In-House Marketing Team

Due to the complex work environment of many companies, they like to use outside agencies to get work done for them. These agencies have great skills, there’s no doubt about it. However, nothing compares to having a high-quality in-house marketing team. You have to make plenty of difficult decisions when designating an in-house team. Today we are going to learn what you need to do to build a strong marketing team. It’s your job to make sure that everything runs smoothly, and the best way to do that is by making smart business decisions about who you hire and how…

5 Secrets to Get More Visibility for Your Business

The aim of any business is to make a profit but there’s no profit if people do not know about your business. It’s all about increasing the visibility of your company. As a busy owner, you might quickly find yourself in a time and budget crunch with your marketing. In turn, you lose opportunities to grow your business. The good news is that you don’t need to spend a lot of time or money to increase visibility for your business. You only need to be smart and selective in your marketing efforts and you will quickly notice the positive impact…

I Built My Multimillion-Dollar Side-Hustle While Working a Full-Time Job and So Can You

According to estimates, more than 44 million Americans have a side hustle. You can see why. Side hustles are a low-risk way to earn extra cash or explore a passion — and there’s always the chance they could become full time. I launched mine in 2015 alongside my full-time job as a petroleum engineer. Back then, I had $50K of student debt, a long distance relationship and parents who needed my support. I wanted more freedom, money and control in my life, so I bought a few courses and taught myself how to sell products online. Within 11 months, my…

What Does it Take to Thrive as an Entrepreneur?

Fifteen years ago, CEOs and founders were not considered “cool” enough; they were thought of as boring and bland. Fast forward to 2018 and entrepreneurship is the next best thing, and for good reason. The road to starting your own business and being successful at it, however, is full of twists and turns. Here are five tips that will make the journey a bit easy. Know yourself first Entrepreneurship isn’t for everyone. Not everyone gets a kick out of virtually non-existent weekends and late nights, so get your priorities right and know yourself first. If you think you want to…

Fish Where The Fish Are: 4 Tips For Reaching Your Customers

When I started my business, my main strategy was to get our bottled water products onto the shelves of major supermarkets. After achieving early success with Whole Foods, I assumed the bigger chains would follow, but to my dismay, I soon discovered that the world of retail wasn’t so simple. Supermarkets sell groceries to customers, but when it comes to suppliers, they’re in the real estate business. And the big beverage corporations had the deeds to the shelving space I was targeting. Though the obvious route to my target customers was closed, I didn’t give up. Instead, I found other…

25 Tips for Getting Rich With Influencer Marketing

By the end of this year, roughly 30 percent of all internet users will use an ad blocker. Furthermore, nearly 70 percent of Generation Z, which is currently comprised of teens and young adults, take active measures to avoid ads. These numbers are particularly notable considering that marketers have relied on online advertising for decades, and that Goldman Sachs recently released a report showing that Generation Z is the single most important generation for most businesses. So if online advertising doesn’t work, what does? The answer, as you may have guessed, is influencer marketing. The marketers behind brands like Nike,…